Sweet Dreams Cakes biggest media issue is that they have had no exposure. The people that have had her cakes are “forever” clients. Most of these people were contacted through word of mouth by her mavens. These mavens are her family as well as many of her clients. They sell a lot of cakes just by showing up to work with a cake and letting people taste her product. We need to formulate a plan to get people eating her cake.
Phase one- We are going to run an ad in Kids Directory. Quarter page ads that run a minimum of 4 months cost $150 per month. Half page ads are $300 per month running a minimum of 4 months and full page ads are $600. Special event ads run one month and cost the same. The longer you purchase space for the less it costs per month to place. The ads run in full color. The first advertisement design is done by an experienced graphic designer and is free of charge. The ad will also appear on the kids directory website free of charge.
Phase two- The Wedding at Woody Stock. I have a cake order for a wedding cake originally for September 19th-national talk like a pirate day. The date has been changed to September 29th and will be held at this years annual Woody Stock benefit concert. Woodystock is a music festival held in the field at Naifeh’s Ranch near Sapulpa, Ok. Held annually for the past 9 years the festival is in memory of Woody Naifeh and benefits the scholarship set up in his name. The past 9 years the concert has given over $30,000 to Sapulpa High School engineering and science students.
We will not only be doing the wedding cake at this years event but we will also have a booth set up. The booth is free of charge if we donate 20% of the proceeds to the Woody Naifeh Scholarship fund. They are expecting upwards of 500 people to attend the event this year if not more. This is a highly publicized event and they will be pushing the publicity even more by including the wedding this year. The wedding cake will be showcased in the feature article for the newspaper.
Phase Three- I have update Sweet Dreams Cakes Facebook page. I added recent photographs and updated information on the account. The page has already gotten 10 new “likes” in just a few days. I ordered business cards and address labels from vistaprint.com. Sweet Dreams Cakes has never had either. The address labels will be placed on the cake boxes of each order they make. The business cards will be attached to the top of the individual cupcakes sold at Woody Stock and also given out to new contacts. Also, they have never had a website before and have asked me to build one.