Is the future of YouTube in sports?

Personally I would not have spent 7 minutes of my life watching that arm wrestling video if it was not a part of this article. However I like where they are going. I would be more interested if it was something along the lines of the old MTV show Yo! MTV Raps or behind the music like VH1. I get that those are already dead and gone. The point I am trying to make is that I like the idea of episodes on YouTube. I just was not attracted to the content.