I am not the slightest bit surprised that Chris Brown has more followers than Nike. It is like the article said.Brands, no matter how personal they feel, are not the same as a celebrity. Consumers connect with their favorite celebrities and want to feel like they are a part of their world. Consumers do not react the same way when it comes to a brand. I think that as a society if we will give overwhelming support to someone who admitted to abusing his girlfriend our problems are much bigger than twitter followers. If celebrities are rewarded for their ridiculous behavior what kind of message does that send to the youth who look up to them? Celebrities pull stunts like this for the sole purpose of generating hype to sell albums. It makes me sick. If that is how they have to go about selling their music maybe they don’t need to be in the business in the first place.
Brand Vs. Celebrity