The New Rule Book

Nilofer Merchant’s article Rules For the Social Era is right on point. We may not need to take the old play book and completely disregard it but it does need a serious overhaul! Social media cannot be just added into the current business model. It has to be a strategic change throughout the current model.

The world within the social era is built on like-minded people working together to better the whole. It seems like a very socialist society actually and one that is very different from where we have come.

The changes in society off-line have everything to do with the social changes online. It is all about how we connect those concepts that will either make or break us.

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