Nilofer Merchant’s article Rules For the Social Era is right on point. We may not need to take the old play book and completely disregard it but it does need a serious overhaul! Social media cannot be just added into the current business model. It has to be a strategic change throughout the current model.
The world within the social era is built on like-minded people working together to better the whole. It seems like a very socialist society actually and one that is very different from where we have come.
The changes in society off-line have everything to do with the social changes online. It is all about how we connect those concepts that will either make or break us.