Elizabeth Scharpf capitalized on making people feel important. She produced a business just by caring and making people care about each other! That’s amazing!
People care when they feel happy and important. Scharpf did it not by putting a sob story out there for people to cry about. She made people WANT to help solve this problem. She made them give a shit about the situation by challenging their intellect.
People who feel they are connected with their community generally feel better. Shiny, happy people are the key. If you know how to reach people on a personal level and challenge them to make something better within their community you have it made!