When I met my husband he was working at a video store. A hopeless place. Even back then they knew it. Not that it was a bad place to work. It was just becoming obsolete with a quickness.
Back then I had this new service called Netflix. They charged me a monthly rate and basically mailed me all the movies I wanted. The only reason I would go into the store was to talk to him, “the cute boy at the video store. I had no reason other than that to set foot inside any video store. Obviously it worked out for me…maybe not so much the video store though.
I see a lot of similarities between Blockbuster and big struggling ad agencies at the moment. Failure to get with the times just because you do not understand the technology will sink your ship before you even realize there is a hole in it. The thing that Blockbuster really missed is putting the customer experience first. Netflix is right on point with PS3, Wii, and Xbox capabilities because nearly everyone has one or more of these products. I have also seen now that they also have the capability to stream from blu-ray players. Then there is also the mail only plan that Netflix offers. They can pretty much make any customer pretty happy.
The one thing that I think is missing with Netflix is being able to find old movies you want to watch on the instant queue. Not every title they have is in their instant queue. Not that they just flat out don’t have it because they do. I don’t think there has been a time I searched for a movie that they didn’t have. But I am like most people these days…I want what I want when I want it. I don’t want to wait the day, or possibly two days it takes for them to mail me the movie. I want to watch it now. But I do it. It is still a whole lot better than paying the inflated rates and fees at the video store…if you can even find one now.
It does make me sad to think that my kids will probably not know what I am talking about when I tell them I met their dad at a video store.