Though it took Google a few years to get someone to bite and back their ideas it was worth it! I use Google at least twice a day. I now even have my email through them. Google is kind of a big deal.
The advertising world is in a state of renovation. By knowing what words we as consumers will use to search for products we are interested in business can greatly increase their chance of being at the top of our search list. It is no longer only about prime time television and print ads. Internet advertising is a big focus.
Advertisers are realizing that a lot of business now occurs online. The way they are spending their ad budgets prove that.