Personality and brand go hand in hand. Your website should not only give the needed information, but it should also give the audience a sense of who you are as a person. Social media platforms play a big role in creating a personal brand. Joyner indicates that a business can no longer thrive without the use of social media. By creating profiles on platforms such as Twitter, Facebook, Youtube and LinkedIn you are boosting your rankings in googles search results and letting your audience know more about you on a personal level. Your audience will feel like they know you before they ever use your product or work with you.
The thing to remember about branding is whatever you put out there needs to be uniform. If your blog has a clear concise nature than so should your Facebook, Twitter, LinkedIn and Youtube pages. They should all sell whatever it is that sets you apart from the crowd.
You can read the full article here: http://www.inc.com/guides/2010/05/build-your-personal-brand.html